Hi All,

PV Photoman here…  It’s very hard to believe that it is 8 weeks since I started this sales & marketing blog with the aim of delivering you thoughts and ideas around sales & marketing. I have attempted this every week so far but only you can judge. This week however I will depart a little and help out my boss Ronan Ryle Sales & Marketing Director of Photovalue.com who indeed was my creator and employer… This is one of his biggest weekends of the year … the SWPP annual convention where Photovalue are a Gold Sponsor.

So back to my boss… I know he spends allot of time preparing deals that might appeal to our customers for the coming year. Before we analysis the marketing thoughts behind these deals and if there is anything we can learn from or transfer to a photography business let’s look at these deals open to photographer’s across England, Scotland, Wales, Northern Ireland and the Republic of Ireland.

Here they are:

Free Blocking on Folders & Mounts

 

 

  

Ok so what was going through my bosses marketing mind when he created this? Yeah I can see the win:win for both the Photographer & Photovalue. The win for the photographer is a FREE way to promote your business … by blocking your folders & strut mounts allows you to present  your photography in photographic folders and strut mounts that carry your name. This means every time someone sees your work they see your details just like when someone views a painting and the artists signature is there… and the advantage to Photovalue? … well provided the price is no more or indeed better you are probably going to be more loyal to Photovalue rather than changing. So my question to you is how can you make your customer more loyal? (Why not see my blog on the LTV of your bride…)

OK so what other offer do they have:

 

I like this one… what does it try and achieve? Firstly it try’s and make it easier on you to offer the Photovalue.com offering … however it also has your customer in mind or as already referred to in a previous blog we need tom think about our customers customer. Ronan try’s to achieve this in this offering by allowing your customer (the bride) have access to the all the possibilities. I know he is my boss but the 10/10/10 offer is genius… the benefit to you as a customer is obvious … you can get your already heavily discounted £350 in studio samples  back but to achieve this you must become a loyal customer. So how can you do this with your customers?… and make sure you achieve the LTV.

 So his next offer is what?

         

         

Again from what I can see … not one or two but three win:win situations. You as Photovalue’s customer win in that by buying from photovalue you get rewarded for being a loyal customer by getting albums for FREE, Photovalue gain’s by having loyal customers, win:win. What can you do to create win:win scenario’s for your customers?

How can you create win:win in your business?

Hope you enjoyed this slight departure from my usual blog topics. If you can visit Ronan & Hannah at SWPP 2010 in the Novotel London West between 15^th & 17^th of January. Unfortunately I cannot be there in person … You know us superhero’s … busy flying here and there … doing our best to save mankind.

Talk to you all again next week.

PV Photoman